Japanese character company Sanrio, owner of popular IPs including Hello Kitty, Cinnamoroll and My Melody, has terminated its planned collaboration with the television drama Vivant following strong public criticism in China.
Back to Politics
Politics
October 29, 2026 at 4:41 AM
Hello Kitty owner Sanrio scraps Japanese TV show Vivant deal over China backlash
SCMP China
Excerpt from SCMP China.