Can you capture and bottle something as ephemeral as a vibe, a memory, an atmosphere? Floriography promises to do just that. For the past eight years, Jo Shaw, the 35-year-old founder of the Hong Kong-based artisan perfume house, has been creating niche fragrances that emulate concepts such as old bookstores, the earthy scent after rain and a chaotic urban jungle smelling like metal, temple smoke and steamed rice. “When I started, there weren’t any brands – at least in Hong Kong – selling...