The world of high-end luxury is witnessing a global boom in branded residences, with heritage fashion houses partnering with property developers to build immersive homes in prime locations. Fabrizio Cardinali, CEO of Italian luxury fashion and lifestyle brand Etro, has identified the “home” category as a primary engine for growth – and a return to the company’s roots. Its portfolio includes Etro Residences Istanbul and Etro Residences Phuket, which are scheduled for completion in late 2026 and...
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Entertainment
September 7, 2026 at 9:15 AM
How fashion houses are building branded residences as demand for ‘ultimate luxury’ booms
SCMP Lifestyle