Sanrio ends association with Netflix TV drama Vivant after Chinese state media decried portrayal of ruthless Chinese agents as a ‘deliberate smear’ The company behind the successful Hello Kitty franchise has apologised and ended its commercial tie-up with a Japanese TV drama after Chinese state…
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October 29, 2026 at 6:38 AM
Hello Kitty company cuts ties with Japanese spy show after China outcry
The Guardian Business
Excerpt from The Guardian Business.