Nielsen's Fan Insights data puts U.S. soccer fandom at 75.2 million people as of July 2026, up from 66.8 million a year earlier. MLS-specific viewership on Fox and FS1 rose 55% among men 18-34 and 29%...
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October 16, 2026 at 2:50 AM
Nielsen Data: MLS Viewership Up 55% Since World Cup
Yahoo Sports
Excerpt from Yahoo Sports.