China could improve its image in the United States by highlighting areas such as tourism and technology and positioning itself as a responsible major power, a survey has concluded. Researchers from Sun Yat-sen University in Guangzhou said that although concepts such as “decoupling” and “de-risking” had been increasingly prominent in media coverage of China, this had not entirely wiped away positive impressions of the country. When evaluating China’s strengths on a scale of 1 to 5, the...
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September 14, 2026 at 2:00 AM
Tourism and technology may hold key to boosting China’s public image in the US
SCMP China