A man attends a live sneakers auction sale on the Whatnot app on March 12, 2026. | Alain Jocard/AFP via Getty Images If you haven’t heard of “live shopping,” you might soon. Livestream shopping is already a staple of e-commerce in China, where consumers log onto apps like Douyin and Taobao to buy…
Back to Top News
Top
September 29, 2026 at 11:00 AM
Live auctions are turning shopping into gambling
Vox
Excerpt from Vox.