Wimbledon is quintessentially British, and its branding is understated. But what’s next for the Grand Slam? Matt Hardy finds out. “I’m not sure it’s Wimbledon style to have a naming right on a court,” the tennis Grand Slam’s marketing and commercial director Usama Al-Qassab tells City AM when asked whether a new show court at [...]
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August 12, 2026 at 7:00 AM
Wimbledon won’t slap sponsor on new show court but eye US growth
CityAM