Gen Z and Millennials are more likely than older generations to trust a tradesperson based on how they look rather than their qualifications. In contrast, a poll of 2,000 homeowners found Gen X and Boomers are more inclined to look for 'traditional' signs of professionalism, such as a friendly and professional manner (61 per cent)....
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September 7, 2026 at 9:51 AM
Gen Z trust a tradesperson more based on their appearance and online reviews
The Sun