Aditya Sarpotdar says his horror universe films prioritize the 90% general audience over the 10% who track every detail. Building franchises brings expectations, unlike starting fresh, he notes. With "Shakti Shalini," his third film after "Munjya" and "Thama," reinvention is key. The film stars Aneet Padda, Nana Patekar, Vishal Jethwa, releasing Christmas 2026.