‘Bluey’ Leads as Australia’s Screen and Games Sector Hits $7.9 Billion, Study Finds

Australia’s screen and games sector contributed AUD11.1 billion ($7.9 billion) to the economy in gross value added in fiscal year 2023/24 and directly employed 68,844 people in FY 2024/25, according to Screen Currency 2026, a landmark Screen Australia study. The report singles out “Bluey” as the country’s most effective cultural export, citing the children’s series […]