Mark Zuckerberg introduced his Muse agent live on stage at Meta Connect Bloomberg/Getty Images Threads launched in 2023 as a Meta side-project. Now it has 500 million users. Threads boss Connor Hayes says that's because it has found new users, not just Twitter exiles.
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September 24, 2026 at 5:28 PM
How Meta is using the Threads playbook to boost Muse
Business Insider
Excerpt from Business Insider.