Entertainment October 12, 2026 at 1:30 PM

‘Other Mommy’ Scared Up $27.5 Million With Marketing Better Than the Movie. What Now?

IndieWire

A viral trailer attached to Christopher Nolan’s "The Odyssey" turned Jessica Chastain into a popular horror meme months before Blumhouse’s latest film earned a D+ CinemaScore in theaters.

Excerpt from IndieWire.

Read the full story at IndieWire

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