On today’s episode of Variety‘s “Strictly Business” podcast, movie marketing veteran Gerry Rich details his new memoir “Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through.” Rich has worked for most of Hollywood’s major studios, including Paramount, Columbia Pictures, MGM, Miramax…
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November 12, 2026 at 2:18 AM
Movie Marketing Veteran Gerry Rich on Opening ‘Iron Man,’ Grappling With AI and Maintaining the Human Touch
Variety
Excerpt from Variety.