A company backed by Mike Ashley has snapped up Boom Battle Bar for £11m, extending the retail tycoon’s push into leisure and hospitality. Leisure operator We Do Play, which is backed by Ashley’s Frasers Group, has bought back the business its bosses founded from experiential leisure group XP…
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September 30, 2026 at 2:53 PM
Mike Ashley continues leisure push with Boom Battle Bar deal
CityAM
Excerpt from CityAM.