From attracting tourist spending to live streaming world sports events like the Fifa World Cup, Hong Kong developers have tried to claw their way through a challenging retail market and found a rare boost to shopping malls. As crowds converged on neighbourhood malls to watch live broadcasts of World Cup matches, restaurants, sportswear retailers and consumer electronics stores were among the biggest beneficiaries. Sino Group, which spent more than HK$8 million (US$1 million) broadcasting all 104...
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July 21, 2026 at 12:56 AM
Fifa effect: Hong Kong developers bet on sport fever to keep shoppers spending
SCMP Business