In 2021, Kevin Costner's hit show 'Yellowstone' drove a remarkable increase in tourist activity in Montana, generating an impressive USD 730 million for the state's economy. With over 2 million visitors flocking to the region, the series also facilitated the creation of over 10,200 jobs across…
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November 3, 2026 at 11:30 AM
In 2021, Kevin Costner’s ‘Yellowstone’ boosted Montana's economy; USD 730M was recorded in earnings
TOI Entertainment
Excerpt from TOI Entertainment.