US apparel retailer Levi Strauss & Co says it is bullish on China and plans further investment and new store openings in the market, riding robust growth driven by young shoppers. While the consumer market in China remains challenging for many multinationals, with a host of foreign brands…
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Business
November 6, 2026 at 12:00 AM
‘Bullish on China’: US brand Levi’s bucks retail headwinds with localisation strategies
SCMP Business
Excerpt from SCMP Business.