Corporation finally going to US for blockbuster semi-final Viewing figures set to top ITV’s 18m for win over Norway The BBC will present its coverage of England’s World Cup semi-final against Argentina live from Atlanta, with the corporation’s gamble on Thomas Tuchel’s side set to be rewarded with record viewing figures. ITV attracted a peak audience of 18 million for Saturday’s dramatic extra-time win over Norway, a figure that is likely to be beaten on Wednesday as England seeking to reach their first World Cup final since 1966 with a primetime 8pm UK kick-off. The BBC have exclusive live rights and will also have all their main pundits in place having taken the decision to present the World Cup from its Salford studio for the bulk of the tournament. Continue reading...
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July 14, 2026 at 10:22 AM
BBC heads from Salford to Atlanta for live England v Argentina broadcast
The Guardian US Sport