Peppa Pig maker Hasbro has struck a licensing deal with the Football Association that will see a new character, Libby Lioness, join the hit children’s animated TV show. The agreement also covers the creation of co-branded merchandise and will launch next year, ahead of the European champions’…
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October 8, 2026 at 10:14 AM
Peppa Pig gets Lionesses call-up as Football Association scores licensing deal with Hasbro
CityAM
Excerpt from CityAM.