Inside the rise and fall of Poundland – how cheap chain took over Britain’s high streets…& the fatal flaw that DOOMED it

POUNDLAND has been a high street mainstay since the 1990s, building its reputation around a simple promise: almost anything on its shelves could be bought for a quid. But today the chain is on the verge of collapse, with over 600 stores and almost 12,000 jobs at risk.