FIFA is projected to pull in a staggering $10.9 billion from the World Cup—a 56% jump from the last tournament. Meanwhile, the host cities and stadiums don't see a single dime from ticket sales or sponsorships. Bloomberg’s Randall Williams takes you inside the intense bids, the multimillion-dollar stadium upgrades and why cities still fight for the chaos. (Source: Bloomberg)
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June 18, 2026 at 7:22 PM
How FIFA Picks World Cup Host Cities | Sports City
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