IAB and PwC: digital ad revenue hit $294.6B in 2025, up 13.9% YoY; social media advertising hit $117.7B, up 32.6%, and digital video hit $78B, up 25.4% (George Winslow/TV Tech)

George Winslow / TV Tech: IAB and PwC: digital ad revenue hit $294.6B in 2025, up 13.9% YoY; social media advertising hit $117.7B, up 32.6%, and digital video hit $78B, up 25.4% — The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year